The “Lawyers’ Business Development Club” (the “LBDC“) will be returning to NEW YORK in June.
(The photo here was taken from Hoboken, New Jersey in July 2013).
Hoboken is well worth a visit if you have never been before – you could take a stroll by the river and take in the breathtaking views of the NYC skyline.
DAVID ZWEIG author of Invisibles: The Power of Anonymous Work in an Age of Relentless Self-Promotion will be our terrific Guest Speaker.
DAVID’s book, Invisibles, was named a Top Business Book to Read in 2014 by Adam Grant, Wharton professor and bestselling author of Give and Take.
In this special TALK, our Guest Speaker DAVID ZWEIG will cover the traits that Invisibles share, and through anecdotes about Invisible professionals, and scholarly support, will show how these traits correlate with both success and satisfaction.
DAVID’s book will be published by Penguin on the preceding Thursday to our TALK ( 12 June, 2014).
So we are honoured to have DAVID come to the “LBDC” and tell us about his new book which will just be hot-off-the-press.
Invsibles : Flap Cover
WHAT DO FACT-CHECKERS, ANESTHESIOLOGISTS, U.N. INTERPRETERS, AND STRUCTURAL ENGINEERS HAVE IN COMMON?
WHEN THEY DO THEIR JOBS POORLY, THE CONSEQUENCES CAN BE CATASTROPHIC FOR THEIR ORGANIZATIONS.
BUT WHEN THEY DO THEIR JOBS PERFECTLY . . . THEY’RE INVISIBLE.
For most of us, the better we perform the more attention we receive. Yet for many “Invisibles”— skilled professionals whose role is critical to whatever enterprise they’re a part of—it’s the opposite: the better they do their jobs the more they disappear. In fact, often it’s only when something goes wrong that they are noticed at all.
Millions of these Invisibles are hidden in every industry. You may be one yourself. And despite our culture’s increasing celebration of fame in our era of superstar CEOs and assorted varieties of “genius”—they’re fine with remaining anonymous.
David Zweig takes us into the behind-the-scenes worlds that Invisibles inhabit. He interviews top experts in unusual fields to reveal the quiet workers behind public successes. Combining in-depth profiles with insights from psychology, sociology, and business, Zweig uncovers how these hidden professionals reap deep fulfillment by relishing the challenges their work presents.
Zweig bypasses diplomats and joins an elite interpreter in a closed-door meeting at the U.N., where the media and public are never allowed. He ascends China’s tallest skyscraper while it’s still under construction, without the architect, guided instead by the project’s lead structural engineer. He even brings us on stage during a Radiohead concert, escorted not by a member of the band, but by their chief guitar technician.
Along the way, Zweig reveals that Invisibles have a lot to teach the rest of society about satisfaction and achievement. What has been lost amid the noise of self-promotion today is that not everyone can, or should, or even wants to be in the spotlight. This inspiring and illuminating book shows that recognition isn’t all it’s cracked up to be, and invisibility can be viewed as a mark of honor and a source of a truly rich life.
Invisibles : Interest the Book is Generating
I have listed below some information on the interest DAVID’s book has been generating so far.
*Invisibles was named a Top Business Book to Read in 2014 by Adam Grant, Wharton professor and bestselling author of Give and Take
*The premise of Invisibles is the subject of a TED talk Zweig will give at Columbia University
*The Harvard Business Review ran a 5,000 word feature on Invisibles in its May issue entitled: “Managing the Invisibles”
*The Harvard Business Review featured a blog on Invisibles on 28 February entitled: “In an Age of Self-Promotion, Celebrating the Invisibles”
Bio : David Zweig
DAVID ZWEIG has written for The Atlantic, The New York Times, and The Wall Street Journal, among other publications.
His novel, Swimming Inside the Sun, was called a “terrific debut from a talented writer” by Kirkus.
As a singer, guitar player, and producer, Zweig has released two albums, All Now With Wings and Keep Going, both of which charted on college radio.
Zweig has presented his research about how media and technology affect self-perception at academic conferences and universities around the United States and in Europe.
He lives in Brooklyn with his wife and two kids.
City: New York
Guest Speaker: David Zweig
Talk : Invisibles
Date: Wednesday, 18 June
Time: 7.45 a.m. to 9.00 a.m.
Venue: Midtown Manhattan ( TBC)
This will be an Exclusive Event for the “LBDC” in NEW YORK.
Places will be strictly limited and will be offered on a first-come-first-served basis.
If you would like to reserve a place, please feel free to drop me a line at
I look forward to seeing some familiar faces in NEW YORK and to making some new “LBDC” friends.
All the “LBDC” events are very relaxed and informal so I am sure you will enjoy it.
I look forward to hearing from you.
Founder & Managing Director
“Lawyers’ Business Development Club”
LONDON, DUBLIN & NEW YORK
Telephone: 07917 301 070